Streaming
with the Stars
with DIRECTV

For DIRECTV’s first annual Streaming with the Stars Oscar Viewing Party, I led the full-scale transformation of Spago Beverly Hills into a custom-branded, high-glam viewing experience for an A-list audience of reality television talent and industry guests.

 

The iconic restaurant underwent a complete furniture removal and custom remodel to create a purpose-built environment featuring DIRECTV-branded viewing screens, plush lounge configurations, and elevated hospitality moments. The space was reimagined to function as both a premium watch party and a fully immersive brand experience.

 

From bespoke lounge layouts to tableside specialty cocktail service, every detail was designed to deliver a red-carpet-level atmosphere while reinforcing DIRECTV’s positioning at the center of premium entertainment and live viewing culture. The result was a highly curated, celebrity-driven event that established a new annual franchise moment for the brand.