HBO Vinyl Premiere

For their season premiere of Vinyl, HBO Nordic wanted to provide guests with an immersive experience that would connect them to the story on a level that went far beyond the television screen.  Playing off their senses, we created an evening that would transport them back to an actual 1970s rock’n’roll club. 

​

Invites were sent out as vinyl records with event details and guests’ names printed on the jacket.  Upon arrival, we led guests down a dimly lit back alley and asked them to check in with the club bouncer before entering the no-thrills underground venue.  As they entered, they were met with a record-shaped S&R, a polaroid photographer and a welcome drink served out of a red solo cup.  We filled the screening room with grungy rugs, thrift store sofas, bar chairs and oversized bean bags.

​

After the screening, guests were invited down to the basement for a live rock concert showcasing local rock bands.  We replaced the lights with oversized speakers, filled the room with hazy smoke and watched as guests experienced their own real-life Vinyl moment.