25th Season NFL Sunday Ticket Party

To celebrate 25 years of NFL Sunday Ticket, DIRECTV hosted an exclusive rooftop event honoring its longest-standing subscribers. The flagship celebration took place atop the NoMad Hotel in Downtown Los Angeles, transforming the space into a football-inspired environment designed to feel celebratory, elevated, and brand-forward.

 

Leaning into the NFL theme, I produced a fully immersive rooftop experience featuring dimensional “grass” signage, a pool deck transformation that mimicked a football field, and custom Astroturf-covered furniture throughout the space. Branded anniversary moments were woven in through logo treatments on the dance floor and custom pillow covers, creating subtle but consistent touchpoints across the guest experience.

 

Each attendee received a commemorative 25-year pin, reinforcing the milestone and giving guests a tangible takeaway tied to their loyalty to the brand.

 

The event was also produced in New York City at the 11 Howard Hotel, extending the celebration across both coasts and creating a consistent, repeatable experience for DIRECTV’s most valued customers.