Sundance with AT&T and WarnerMedia

As an official sponsor of the Sundance Film Festival, AT&T and WarnerMedia created one of the most sought-after destinations on Main Street in Park City. Over four consecutive days each year, the space hosted a dynamic lineup of invite-only lunches, screenings, panel discussions, and premiere parties—becoming a central hub for talent, media, and industry insiders.

 

By day, the venue operated as a dual-purpose experience, featuring Variety’s official photo and video studio alongside a pop-up restaurant takeover from some of Los Angeles’ most buzzed-about dining concepts (Nobu, Craig’s, and Jon & Vinny’s). By night, the space transformed into a full-scale nightlife and entertainment destination, hosting high-profile premiere parties and live performances from artists and talent including Diplo, Craig Robinson, and DJ Cassidy.

 

The result was a fully immersive, multi-use environment that seamlessly shifted from media and hospitality to nightlife and entertainment—cementing AT&T and WarnerMedia as a must-visit presence throughout the festival.